The Amazing World Of Record Inserts

By the late 90s Coldcut were releasing albums (see 1997's 'Let Us Play!') with interactive CD-ROMs full of music videos, custom music software and games. Rewind to the late 80s though... and it was all about badges, caps and laminates. Check the insert from the 1987 2x12" compilation 'Out To Lunch With...', released on Coldcut's first record label Ahead Of Our Time.

The Amazing World Of Record Inserts

Not strictly an insert, but scans from an early 70's Motown inner LP sleeve (Smokey Robinson & The Miracles 'One Dozen Roses'!).

"Impress someone! Use Official Motown fan stationery and memo pad, similar to those used by Motown executives and stars."

The Amazing World Of Record Inserts

Mo Wax mailing list postcard circa late 90s.

I reckon the "OTHER" (where do you purchase your Mo Wax records?) box would get a bit of a work-out now.

The Amazing World Of Record Inserts

I thought this was a little bit cruel at the time...

'Soul Skate' flyer found in some 2008 Mahogani Music releases. Sadly, none of the releases had a plane ticket to Detroit tucked inside. 5hrs of skating, free food, $1000 in prize money and KDJ DJing is pretty tempting though.

The Amazing World Of Record Inserts

... AKA those extra bits of paper that come inside record sleeves. Kind of like subscription cards that fall out of magazines, but usually alot more interesting. Mail order sheets, tour flyers, fan club info, love letters from record companies that don't exist anymore. They're a glimpse into a parallel world just beyond the piece of vinyl you hold in your hot little hands.

This is both sides of a New Alliance Records 7" insert, circa 1986-ish.

San Pedro, California sounds exotic.
Bummer... the Husker Du 'In A Free Land' 7" is out of stock.